Prepared for MacMurphy's

More locals at MacMurphy's on your quietest early evenings.

A classic pub in the middle of town whose crowd arrives late, around 9 PM on Thursdays and Fridays. Early evenings are wide open, and there’s room for 12 to 16 people to gather around the bar.

8 Godwin Ave · Irish pub · open all week

Try it free
$490new revenue per group (est.)
$0Mutually fee in the pilot
15 minto set up
What Google shows about your week

Your quiet windows

Your crowd arrives late, peaking around 9–10 PM Thursday and Friday. Wednesday 5–7 PM runs about a fifth to a third of that, and Sunday late afternoon stays near a quarter. Other evenings are already lively.

Under 25%25–39%40–59%60–79%80%+ of peakBest 2 hours for a Mutually group

Boxed: 2-hour windows where both hours run under 40% of your peak (Thu 9 PM), at times a group can realistically make it. 2 days qualify. You only need 2 or 3. Busyness is Google’s typical pattern; hours from public listings; tell us if they've changed.

Your first group

Wednesday 6:00, a group of 14

We've pre-filled a starting ladder with non-entrée rewards. Change anything below. Your picks are sent with the form at the bottom.

Rewards unlock only for people who actually check in, so the group brings each other.

The math, roughly

What one group is worth

14 guests × about $35 each$490
Your reward ladder, at costabout $50
Mutually fee during the pilot$0
Added contribution per group, after food cost and rewardsabout $303

At 2 to 3 groups a week that's about $4,247 to $6,370 a month in new revenue, or $2,624 to $3,936 after food cost and rewards. These are estimates from typical checks. Staff are already on shift on a quiet night, and repeat visits aren't counted.

Optional: creator nights

Content without paying for it

Local creators bring their friends and post at least 3 Instagram stories tagging you during the night. Their premium reward unlocks once the tags show up on your account.

Idea for MacMurphy's

A behind-the-bar lesson on pouring the perfect pint, to film

Straight answers
What do I pay?

Nothing during the Ridgewood pilot except the rewards you choose. Before it ends we agree on a price together, and you only keep going if the numbers worked.

What if people don't show?

You only give rewards for people who check in. A no-show costs the group a reward step, so they chase each other to come.

Will it cheapen my brand?

No public discount and no deal listing. Rewards feel like a thank-you for a full table.

Do I need new software?

No. You get a text when a group locks in, like a reservation, and the group shows a check-in code on the night.

Will it get in the way of my regulars?

It only runs when and where you choose. If a big party books, we move the group.

Free Ridgewood pilot

Let's set up your first group

Leave your details and Danny will reach out for a 10-minute chat.