Prepared for Mason's Famous Lobster Rolls

More locals at Mason's on your quietest nights.

Casual, quick and easy to share, and most weeknight dinners are close to empty. A low-pressure first meetup: order together, grab tables side by side, done in about an hour.

111 E Ridgewood Ave · casual lobster rolls and seafood · open daily 11 AM–9 PM

Try it free
$300new revenue per group (est.)
$0Mutually fee in the pilot
15 minto set up
What Google shows about your week

Your quiet windows

Friday 7 PM is your peak. Monday 5–7 PM runs under a fifth of it, and Tuesday afternoon, Thursday 4–6 PM and Sunday early evening sit around a quarter to a third. Two of those a week would fill your quietest stretches.

Under 25%25–39%40–59%60–79%80%+ of peakBest 2 hours for a Mutually group

Boxed: 2-hour windows where both hours run under 40% of your peak (Fri 7 PM), at times a group can realistically make it. 4 days qualify. You only need 2 or 3. Busyness is Google’s typical pattern; hours from public listings (11 AM–9 PM daily); tell us if they've changed.

Your first group

Monday 5:30, a group of 10

We've pre-filled a starting ladder with non-entrée rewards. Change anything below. Your picks are sent with the form at the bottom.

Rewards unlock only for people who actually check in, so the group brings each other.

The math, roughly

What one group is worth

10 guests × about $30 each$300
Your reward ladder, at costabout $24
Mutually fee during the pilot$0
Added contribution per group, after food cost and rewardsabout $171

At 2 to 3 groups a week that's about $2,600 to $3,900 a month in new revenue, or $1,482 to $2,223 after food cost and rewards. These are estimates from typical checks. Staff are already on shift on a quiet night, and repeat visits aren't counted.

Optional: creator nights

Content without paying for it

Local creators bring their friends and post at least 3 Instagram stories tagging you during the night. Their premium reward unlocks once the tags show up on your account.

Idea for Mason's

An off-menu roll made for the creator’s group, on camera

Straight answers
What do I pay?

Nothing during the Ridgewood pilot except the rewards you choose. Before it ends we agree on a price together, and you only keep going if the numbers worked.

What if people don't show?

You only give rewards for people who check in. A no-show costs the group a reward step, so they chase each other to come.

Will it cheapen my brand?

No public discount and no deal listing. Rewards feel like a thank-you for a full table.

Do I need new software?

No. You get a text when a group locks in, like a reservation, and the group shows a check-in code on the night.

Will it get in the way of my regulars?

It only runs when and where you choose. If a big party books, we move the group.

Free Ridgewood pilot

Let's set up your first group

Leave your details and Danny will reach out for a 10-minute chat.